鞋展须在市场端举行，而不是在产地端举行

采访对象：珠江鞋展总经理蓝玄圃

ZHONGGUOSHISHIJIEZUIDAXIELEISHENGCHANGUO，NIANCHANLIANGYUEWEI140YISHUANG，YESHISHIJIEPAIMINGDIYIDEXIELEIXIAOFEIGUO，NIANXIAOFEILIANGYUEWEI40YISHUANG，QIYU100YISHUANGWAIXIAO。DANJIUDONGGUANLAISHUO，QUANQIUMEI10SHUANGXIEJIUYOUYISHUANGCHANZIDONGGUAN。DANSHI，ZHUJIANGXIEZHANZONGJINGLILANXUANPUJIUZHIYAN，SUIRANMUQIANGUONEIDEXINGYEXINGXIEZHANHENDUO，DANSHIQUESHAOZHUANYEXINGDECHENGPINXIEZHANHUI，JUBANSHIJIANYEBUZAIWANGJI。TONGSHI，GUONEIBUSHAOXIEZHANDINGWEICUOWU，FANGZHEGUONEIJUDADEXIAOFEISHICHANGBUQUKAITUO，MIANXIANGDECAIGOUSHANGQUEYIGUOWAIMAIJIAWEIZHU。

国内缺乏专业成品鞋展

XIEYERENZONGRENWEI，ZAIZHONGGUOJIGEXIEYEZHONGZHEN，MEINIANJUXINGDEXIEZHANDUOBUSHENGSHU，RUGUANGZHOUPAZHOUZHAN、CIQIANDEDONGGUANGUOJIXIEZHAN、JINJIANGQUANZHOUXIEZHAN、WENZHOUXIEZHAN、WENLINGXIEZHAN、QINGDAOXIEZHAN、CHENGDOUXIECAIGOUJI、HUIDONGXIEZHANDENG，ZAIJIASHANGMEINIANLIANGDUDEGUANGJIAOHUISHANG，XIEZIYESHIYIGEZHONGYAOXIANGMU。

BUGUO，LANXUANPURENWEI，“CANJIAGUO、HUOSHICANGUANGUOSHANGSHUZHANLANDEREN，XIXIHUIXIANGYIXIAJIUZHIDAO，SHANGSHUZHEIXIEMUQIANZHONGGUOZHUYAODEXIECHANYEZHANLANZHONG，CHULEGUANGJIAOHUI，QITADEDOUJIHUKEYIGAICHENGWEI：XIEJIJIXIECAIZHAN。YINWEICHENGPINXIECANZHANDEBILIHENDI，KENENGZHIZHANZHANWEIDEBAIFENZHISHIYIXIA。ZHEIXIEZHANLANDABUFENSHITIGONGGEZHONGZHIXIEJIQI、GEXIANGXIECAISHANG, FABUXINCHANPINDEJIHUI，YOUMAIXIEJI、XIECAIDEKEHULAIKANZHAN，DANSHILAIMAIXIEZIDEKEHU，ZESHAOZHIYOUSHAO。DUIYUGUIMOHAODA、LINGDAOBINGDAIDONGXIEJIJIXIECAIDECHENGPINXIEXINGYE，CANJIABILIZHEIMEDI，ZHISHIPEICHENDEZUOYONG。”

彩盈彩票官网 ZAISHUOGUANGJIAOHUI，XIECHANPINCHANGJIAJIPOTOUXIANGJINQUCANZHAN，DANLAIMAIXIEZIDEDABUFENSHIFEIZHOU、ZHONGDONGDENGDISANSHIJIEDEXIAOXIAOFEIGUO，GUONEIMAIJIAYEYIXIAOXINGPINPAIJIXIEDIANWEIZHU，MEIYOUSUOWEIDAMAIJIALAICAIGOU。GUANGJIAOHUISHIMEINIANSHIJIEZUIDADESHANGPINJIAOYIHUI，DANSHIDUIYUXIEZIZHEIGEDAXIANGMUERYAN，ZESHIYIGEBUCHENGQIHOUDEZHANLAN。

LANXUANPUTANYAN，“JINLIANGNIANLAI，ZAIBEIJINGJISHANGHAIZHEILIANGDADOUHUI，YELUXUYOUZHANSHANGLAQIZHAOSHANGDAQI，HAOZHAOCHENGPINXIEYEZHECANJIA，DANSHIYEBULIWAIDIDADUOLUNLUOWEIPILIAO、PIGEZHIPINZHAN，YUANYINRENGRANSHIMEIYOUCHENGPINXIEMAIJIACHUXIAN。”

鞋展定位应注重市场端

彩盈彩票官网 “XIEZISHIYIZHONGSHISHANGCHANPIN，YINCIXIEZHANBIXUZAISHICHANGDUANJUXING，ERBUSHIZAICHANDIDUANJUXING。”LANXUANPURUSHISHUO。

MEIGUOSHICHANGYOUDONGBUDEFfanyXIEZHAN、XIBUDEMagicXIEZHAN，DOUSHIZHENDUIMEIGUOSHICHANGJUBANDEXIEZHAN；ZAIOUZHOU，DEGUOYOUGDSZHAN、YIDALIYOUMicamZHANHEGardaZHAN，SHIZHENDUIOUZHOUSHICHANGJUBANDEDAXIEZHAN；MOXIGEYOUSapicaZHAN，SHIZHUANWEILADINGMEIZHOUJUBANDEDAXIEZHAN。

“MEIGUO、OUZHOU、ZHONGNANMEIZHOUDEZHUYAOXIELINGSHOUSHANGJIBAIHUOLIANSUODIAN，DOUZAISHANGSHUZHEIXIEXIEZHANSHANGCAIGOU，TAMENJUEBUKENENGPAODAOZHONGGUOLAIMAIXIEZI。”LANXUANPUBIAOSHI，QIANMIANTIDAONEIXIEGUOQUZAIZHONGGUOBANXIEZHANDEZHANLANSHANG，ZONGXIANGZAIZHONGGUOBANGEWAIXIAOXIEZHAN，QIZHICONGLAIJIUMEIYOUJIHUI。GUANGJIAOHUILIMIANYOUBUFENXIEZHAN，SHIZHUANMENJIDISANSHIJIEDEXIAOSHICHANGMAIJIAKANDE，YINWEIZAITAMENDANGDISHICHANGHENXIAO，BUZUYIYANGGEXIEZHAN，CAIDAOGUANGZHOULAI。

ZHONGGUOSHIQUANSHIJIEZUIDADEXIELEIXIAOFEIGUO，ZHANQUANSHIJIEDEXIELEIXIAOSHOUFENEDABAIFENZHIERSHI。DANSHI，GUONEIDEDUOSHUXINGYELEIXIEZHAN，SUOMIANXIANGDEDUIXIANGQUEDOUSHIWAIXIAOSHICHANG，WANQUANHULVELEGUONEISHICHANG，ZUIZHONGDAOZHIGUONEIXIEZHANNANCHENGQIHOU。

ZAIZHUANYEXIEZHANYIGEPINPAIKEYIYICIXINGZHANSHIXINCHANPINJIZIJIDEDIANYUAN、GEDIDAILISHANG、QUANGUODELINGSHOUSHANG、BAIHUOSHANGCHANGDEZHANYERENYUAN，BAOHAN“DUISHOU”DEKEHUKAN，RANHOUKUAISU、YICIXINGBADANGJIDECHANPINFENPEICHUQU。

“ZAIZHUANYEXIEZHAN，YIJIAGONGCHANGKEYIYICIXINGDIZHANSHIZISHENXIEZIQIANGXIANGJIPINPAISHANG、LINGSHOUSHANG、BAIHUOSHANGCHANGKAN，QIZHONGBAOHANWUSHUDEXINKEHU，KEYICONGZHONGZHAODAOZUILIXIANGDEMAIZHU。”LANXUANPUSHUO。

为买家抓住当季流行趋势

XIEZIHESUOYOUSHIZHUANGLEIYIYANG，SHIJIJIEXINGDECHANPIN，YITIANQIFENWEICHUNXIAJIQIUDONGLIANGJI。

彩盈彩票官网 LANXUANPUDALEYIGEJIANDANBIFANG，“NVRENXIATIANCHUANLIANGXIE、DONGTIANCHUANMAXUE，DAJIADOUZHIDAO，YEJIUSHISHUOGEJIDEXINCHANPINZHANCHU、SHENGCHAN、SHANGSHIDOUYOUJIEZOU，DOUYOUYIDINGDESHIJIANCHUANGKOU，TAIZAOLETIANQIHAIMEIBIAN，TAIWANLECUOSHIWANGJI，DOUBUXING。”

彩盈彩票官网 MUQIAN，JIHUQUANSHIJIEZHONGYAODEXIEZHANDOUZAITONGYIGESHIDUANJUXING，JIMEINIAN2-3YUEHE8-9YUELIANGGESHIDUAN。DANSHILANXUANPUZHICHU，“ZAIZHONGGUO，DAOXIANZAIWEIZHI，HENSHAOYOUYIGESUOWEIXIEZHAN，SHIZAIZHEILIANGGESHIDUANJUXINGDE。JIEGUOSHI，ZHANLANHUISHANGMEIYOUMAIJIACHUXIAN。ERMEIYOUMAIJIADEZHANLAN，ZHUDINGSHISHIBAIDEZHANLAN。”

彩盈彩票官网 HAOCHENGQUANSHIJIEZUIDAXIEZHANZHUBANZHANLANSHANGDEGUODUSAIDAOFUDEGDSHEXIANGGANGYASHIZHANLANGONGSI，ZAIDONGGUANLIANXULIANHEJUBANLEDUONIANDEDONGGUANGUOJIXIEZHAN，SHIJIANDUANSHIFANGZAIMEINIANDE5YUEHE11YUE，BUZAIHUANJIWANGQI，ZHEISHIDAOZHIDONGGUANGUOJIXIEZHANSHUAILUODEYIGEZHONGYAOYINSU。

彩盈彩票官网 LANXUANPUSHUO：“SUIRANMEITIANDOUYOUXIESHANGZAIJINCHUHUO，DANQIGAOFENGZONGSHIZAINEIMEDUANDUANDESHIDUANLI。RUGUOBUZAINEIDUANSHIJIANNEI，ZHULIWANJIABUHUICHUXIAN，XIEZHANYEJIUBANBUCHENGLE。”

LANXUANPURENWEI，GEBIEGONGHUOSHANGHUOPINPAISHANGSUOJUBANDESUOWEI“DINGHUOHUI”，ZHINENGTIGONGJIMAIJIAGEBIEDEYUCE，PANDUANCUOWUDEJILVHENDA。KAIFANGSHIDE、QUANTIYIQICANJIADEZHANHUIZHONG，KEYIXIANGDANGJINGZHUNDIKANCHUDANGJIDELIUXINGQUXIANG，JIANGDIWUPAN，ZENGJINXIAOSHOUBILI，ZUIZHONGJIANGDIKUCUN，ZENGJIAHUOLI。