鞋展须在市场端举行,而不是在产地端举行
采访对象:珠江鞋展总经理蓝玄圃
ZHONGGUOSHISHIJIEZUIDAXIELEISHENGCHANGUO,NIANCHANLIANGYUEWEI140YISHUANG,YESHISHIJIEPAIMINGDIYIDEXIELEIXIAOFEIGUO,NIANXIAOFEILIANGYUEWEI40YISHUANG,QIYU100YISHUANGWAIXIAO。DANJIUDONGGUANLAISHUO,QUANQIUMEI10SHUANGXIEJIUYOUYISHUANGCHANZIDONGGUAN。DANSHI,ZHUJIANGXIEZHANZONGJINGLILANXUANPUJIUZHIYAN,SUIRANMUQIANGUONEIDEXINGYEXINGXIEZHANHENDUO,DANSHIQUESHAOZHUANYEXINGDECHENGPINXIEZHANHUI,JUBANSHIJIANYEBUZAIWANGJI。TONGSHI,GUONEIBUSHAOXIEZHANDINGWEICUOWU,FANGZHEGUONEIJUDADEXIAOFEISHICHANGBUQUKAITUO,MIANXIANGDECAIGOUSHANGQUEYIGUOWAIMAIJIAWEIZHU。
国内缺乏专业成品鞋展
彩盈彩票官网 XIEYERENZONGRENWEI,ZAIZHONGGUOJIGEXIEYEZHONGZHEN,MEINIANJUXINGDEXIEZHANDUOBUSHENGSHU,RUGUANGZHOUPAZHOUZHAN、CIQIANDEDONGGUANGUOJIXIEZHAN、JINJIANGQUANZHOUXIEZHAN、WENZHOUXIEZHAN、WENLINGXIEZHAN、QINGDAOXIEZHAN、CHENGDOUXIECAIGOUJI、HUIDONGXIEZHANDENG,ZAIJIASHANGMEINIANLIANGDUDEGUANGJIAOHUISHANG,XIEZIYESHIYIGEZHONGYAOXIANGMU。
彩盈彩票官网 BUGUO,LANXUANPURENWEI,“CANJIAGUO、HUOSHICANGUANGUOSHANGSHUZHANLANDEREN,XIXIHUIXIANGYIXIAJIUZHIDAO,SHANGSHUZHEIXIEMUQIANZHONGGUOZHUYAODEXIECHANYEZHANLANZHONG,CHULEGUANGJIAOHUI,QITADEDOUJIHUKEYIGAICHENGWEI:XIEJIJIXIECAIZHAN。YINWEICHENGPINXIECANZHANDEBILIHENDI,KENENGZHIZHANZHANWEIDEBAIFENZHISHIYIXIA。ZHEIXIEZHANLANDABUFENSHITIGONGGEZHONGZHIXIEJIQI、GEXIANGXIECAISHANG, FABUXINCHANPINDEJIHUI,YOUMAIXIEJI、XIECAIDEKEHULAIKANZHAN,DANSHILAIMAIXIEZIDEKEHU,ZESHAOZHIYOUSHAO。DUIYUGUIMOHAODA、LINGDAOBINGDAIDONGXIEJIJIXIECAIDECHENGPINXIEXINGYE,CANJIABILIZHEIMEDI,ZHISHIPEICHENDEZUOYONG。”
ZAISHUOGUANGJIAOHUI,XIECHANPINCHANGJIAJIPOTOUXIANGJINQUCANZHAN,DANLAIMAIXIEZIDEDABUFENSHIFEIZHOU、ZHONGDONGDENGDISANSHIJIEDEXIAOXIAOFEIGUO,GUONEIMAIJIAYEYIXIAOXINGPINPAIJIXIEDIANWEIZHU,MEIYOUSUOWEIDAMAIJIALAICAIGOU。GUANGJIAOHUISHIMEINIANSHIJIEZUIDADESHANGPINJIAOYIHUI,DANSHIDUIYUXIEZIZHEIGEDAXIANGMUERYAN,ZESHIYIGEBUCHENGQIHOUDEZHANLAN。
LANXUANPUTANYAN,“JINLIANGNIANLAI,ZAIBEIJINGJISHANGHAIZHEILIANGDADOUHUI,YELUXUYOUZHANSHANGLAQIZHAOSHANGDAQI,HAOZHAOCHENGPINXIEYEZHECANJIA,DANSHIYEBULIWAIDIDADUOLUNLUOWEIPILIAO、PIGEZHIPINZHAN,YUANYINRENGRANSHIMEIYOUCHENGPINXIEMAIJIACHUXIAN。”
鞋展定位应注重市场端
彩盈彩票官网 “XIEZISHIYIZHONGSHISHANGCHANPIN,YINCIXIEZHANBIXUZAISHICHANGDUANJUXING,ERBUSHIZAICHANDIDUANJUXING。”LANXUANPURUSHISHUO。
MEIGUOSHICHANGYOUDONGBUDEFfanyXIEZHAN、XIBUDEMagicXIEZHAN,DOUSHIZHENDUIMEIGUOSHICHANGJUBANDEXIEZHAN;ZAIOUZHOU,DEGUOYOUGDSZHAN、YIDALIYOUMicamZHANHEGardaZHAN,SHIZHENDUIOUZHOUSHICHANGJUBANDEDAXIEZHAN;MOXIGEYOUSapicaZHAN,SHIZHUANWEILADINGMEIZHOUJUBANDEDAXIEZHAN。
“MEIGUO、OUZHOU、ZHONGNANMEIZHOUDEZHUYAOXIELINGSHOUSHANGJIBAIHUOLIANSUODIAN,DOUZAISHANGSHUZHEIXIEXIEZHANSHANGCAIGOU,TAMENJUEBUKENENGPAODAOZHONGGUOLAIMAIXIEZI。”LANXUANPUBIAOSHI,QIANMIANTIDAONEIXIEGUOQUZAIZHONGGUOBANXIEZHANDEZHANLANSHANG,ZONGXIANGZAIZHONGGUOBANGEWAIXIAOXIEZHAN,QIZHICONGLAIJIUMEIYOUJIHUI。GUANGJIAOHUILIMIANYOUBUFENXIEZHAN,SHIZHUANMENJIDISANSHIJIEDEXIAOSHICHANGMAIJIAKANDE,YINWEIZAITAMENDANGDISHICHANGHENXIAO,BUZUYIYANGGEXIEZHAN,CAIDAOGUANGZHOULAI。
ZHONGGUOSHIQUANSHIJIEZUIDADEXIELEIXIAOFEIGUO,ZHANQUANSHIJIEDEXIELEIXIAOSHOUFENEDABAIFENZHIERSHI。DANSHI,GUONEIDEDUOSHUXINGYELEIXIEZHAN,SUOMIANXIANGDEDUIXIANGQUEDOUSHIWAIXIAOSHICHANG,WANQUANHULVELEGUONEISHICHANG,ZUIZHONGDAOZHIGUONEIXIEZHANNANCHENGQIHOU。
彩盈彩票官网 ZAIZHUANYEXIEZHANYIGEPINPAIKEYIYICIXINGZHANSHIXINCHANPINJIZIJIDEDIANYUAN、GEDIDAILISHANG、QUANGUODELINGSHOUSHANG、BAIHUOSHANGCHANGDEZHANYERENYUAN,BAOHAN“DUISHOU”DEKEHUKAN,RANHOUKUAISU、YICIXINGBADANGJIDECHANPINFENPEICHUQU。
“ZAIZHUANYEXIEZHAN,YIJIAGONGCHANGKEYIYICIXINGDIZHANSHIZISHENXIEZIQIANGXIANGJIPINPAISHANG、LINGSHOUSHANG、BAIHUOSHANGCHANGKAN,QIZHONGBAOHANWUSHUDEXINKEHU,KEYICONGZHONGZHAODAOZUILIXIANGDEMAIZHU。”LANXUANPUSHUO。
为买家抓住当季流行趋势
XIEZIHESUOYOUSHIZHUANGLEIYIYANG,SHIJIJIEXINGDECHANPIN,YITIANQIFENWEICHUNXIAJIQIUDONGLIANGJI。
LANXUANPUDALEYIGEJIANDANBIFANG,“NVRENXIATIANCHUANLIANGXIE、DONGTIANCHUANMAXUE,DAJIADOUZHIDAO,YEJIUSHISHUOGEJIDEXINCHANPINZHANCHU、SHENGCHAN、SHANGSHIDOUYOUJIEZOU,DOUYOUYIDINGDESHIJIANCHUANGKOU,TAIZAOLETIANQIHAIMEIBIAN,TAIWANLECUOSHIWANGJI,DOUBUXING。”
MUQIAN,JIHUQUANSHIJIEZHONGYAODEXIEZHANDOUZAITONGYIGESHIDUANJUXING,JIMEINIAN2-3YUEHE8-9YUELIANGGESHIDUAN。DANSHILANXUANPUZHICHU,“ZAIZHONGGUO,DAOXIANZAIWEIZHI,HENSHAOYOUYIGESUOWEIXIEZHAN,SHIZAIZHEILIANGGESHIDUANJUXINGDE。JIEGUOSHI,ZHANLANHUISHANGMEIYOUMAIJIACHUXIAN。ERMEIYOUMAIJIADEZHANLAN,ZHUDINGSHISHIBAIDEZHANLAN。”
彩盈彩票官网 HAOCHENGQUANSHIJIEZUIDAXIEZHANZHUBANZHANLANSHANGDEGUODUSAIDAOFUDEGDSHEXIANGGANGYASHIZHANLANGONGSI,ZAIDONGGUANLIANXULIANHEJUBANLEDUONIANDEDONGGUANGUOJIXIEZHAN,SHIJIANDUANSHIFANGZAIMEINIANDE5YUEHE11YUE,BUZAIHUANJIWANGQI,ZHEISHIDAOZHIDONGGUANGUOJIXIEZHANSHUAILUODEYIGEZHONGYAOYINSU。
LANXUANPUSHUO:“SUIRANMEITIANDOUYOUXIESHANGZAIJINCHUHUO,DANQIGAOFENGZONGSHIZAINEIMEDUANDUANDESHIDUANLI。RUGUOBUZAINEIDUANSHIJIANNEI,ZHULIWANJIABUHUICHUXIAN,XIEZHANYEJIUBANBUCHENGLE。”
彩盈彩票官网 LANXUANPURENWEI,GEBIEGONGHUOSHANGHUOPINPAISHANGSUOJUBANDESUOWEI“DINGHUOHUI”,ZHINENGTIGONGJIMAIJIAGEBIEDEYUCE,PANDUANCUOWUDEJILVHENDA。KAIFANGSHIDE、QUANTIYIQICANJIADEZHANHUIZHONG,KEYIXIANGDANGJINGZHUNDIKANCHUDANGJIDELIUXINGQUXIANG,JIANGDIWUPAN,ZENGJINXIAOSHOUBILI,ZUIZHONGJIANGDIKUCUN,ZENGJIAHUOLI。